About Us

I was always passionate about literature and poetry, so from a young age I knew that I would follow in the footsteps of my parents and become a journalist. Just as I loved to write and speak before a camera, I also developed a great understanding of the wonderful art of makeup to highlight my qualities.

At the age of 17, I started presenting news in a local news program and from that day forward, I have worked with some of the most talented makeup artists and image experts in the world. I admit that among tricks, tips and beauty routines, I have cultivated the best of each of the experts that have influenced me.

By working long hours, whether on the street or under the intense studio lighting, I noticed that my makeup would often become gradually faded, requiring innumerable touch-ups or that the base ended up darkening my skin. Some products dried my skin, others made it appear oily or shiny.

So I set out to find a product that, besides preparing my skin like a canvas, ready to be drawn, would also act as protection, minimize pores, moisturize my skin, and keep my makeup appearing fresh after long hours. In my quest for the ideal beauty product, I confess that I was also looking to soften my expression lines.

To find the perfect product ended up being an incredibly difficult task. There simply were not any products on the market that came close to what I sought to develop. For that reason, I decided to partner with European laboratories to develop my own unique formula that accomplished all of these goals and one which was made of the highest quality and attention to detail at every level of development.

Today, as a professional, wife and mother of 4 children, I feel confident that I can offer you, my friends, this formula that has become one of my best kept secrets:

The “ABC” cream, which means “All-day Beauty Control”

ABC is the first of a line of products that will carry the name of Natica, as my mother affectionately called me since I was a child.

I’m sure Natica will be your best ally to enhance your beauty.